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Showing posts from May, 2017

Website Design Optimization Starts with Research

At the very start of a website design optimization project, before all of the excitement about content planning and link building and sales funnels begins, you should do some research. It always starts with research. Think of it this way: research provides the foundation for your website’s strategy, content, sales funnel, inbound and outbound links, and calls to action. When you start planning to optimize your website, put together any research you’ve already done about your target customers and clients, your competitors, and your business model. And then be prepared to research a little more. We can’t say it enough. You can only to get to where you want go if you take some time to research and plan before acting. In this article, we will cover: 3 things to research in order to optimize your website How to research the best keyword concepts The benefits of doing brand analysis and competitive analysis 3 things to research in order to optimize your website First,  how ...

Website Design Optimization 101: 10 Basic Steps to Getting More Traffic and Conversions

Website design optimization sounds complicated, but it isn’t. It’s about creating and optimizing websites that get businesses noticed in all the right ways, for all the right reasons. Follow our guide and you’ll see an increase in your sites traffic and conversions. One & Zero has an exclusive, highly-effective approach to website design optimization. Cleverly borrowing from binary code references (hence the name, One & Zero), the company’s “Binary Method to Optimized Website Design” consists of 10 key concepts. These concepts form the basis for any optimized website. A well-optimized site goes beyond keywords and links. Optimization starts with strategy and research, and includes how a site is built, the specific needs of the business, on-page and off-page SEO, strategy, metrics, and more. 10 Keys to One & Zero’s Binary Method Start with research Come up with a solid strategy Structure the site for performance Optimize every page Create quality content that conv...